Wednesday, May 12, 2010
Ray-Ban Aviator – The Essentials
Tonight, Ray-Ban is hosting a live event in New York at the Music Hall of Williamsburg to celebrate the re-launch of one of the most iconic sunglasses frame, the Aviator. Ray-Ban will release six new styles of the Aviator with slight twists on the classic frame, check them all out below. The event will be headlined by Iggy & The Stooges along with The Virgins, Free Energy and a DJ set from Roxy Cottontail.
On May 26th, London will also host a similar event with the New York Dolls, The Big Pink and the Plastiscines and DJ set by Jarvis Cocker. Follow Freshness on Twitter and Freshness Live for live updates from the event.
Prices range from $139 to $485, the lenses are available in two different versions, polarized and non-polarized and will be available starting June 2010 at Sunglass Hut.
Ultra Gold: The Ray-Ban Ultra limited edition of this style icon features an updated design improved in its classic shapes, enriched with new, prestigious details, and updated with the contribution of cutting-edge technology: titanium, beta-titanium, and pure gold, combining contemporary taste with tradition, technology with beauty, solidity with legend. The entire frame is 22K gold plated and wears the new P3 (P-Cube) lenses that further reflect the quality and technological core of Ray-Ban Ultra designs.
Metal Glide: Ray-Ban re-works its most iconic models in an explosion of fresh color. The bright, bold colorways work to highlight the original and non-conformist spirit that remains an intrinsic feature of the Ray-Ban brand. The Aviator gets a new dress with ne w glossy colors. Shiny and funny colors with tone on tone lenses, that highlighting Ray-Ban’s unique and independent character, since 1937.
Classic Aviator: This frame became an icon of style and design, and the model that signalled the birth of a timeless legend. The Ray-Ban Aviator has gradually earned its place as an essential fashion accessory for men and women. Ray-Ban lives up to its name by offering maximum wearer protection while delivering the distinctive style that has become world-famous thanks to the many Hollywood stars.
Tech: Carbon fibre is an extraordinarily sturdy yet extremely lightweight material. It has a very fine, threadlike structure and it is used to manufacture a wide range of materials referred to as “composites” because the fibres are combined with a matrix – generally resin – designed to hold these extremely strong fibres together, protect them and maintain the shape of the product. The result of this patented process is a frame that is extremely lightweight, sturdy, flexible and exceptionally durable.
Ray-Ban Craft: On these restyled icons the top bar and temple end pieces are covered with soft hand-sewn leather. Ray-Ban Craft is a celebration of craftsmanship, an important and valuable element in the history of Ray-Ban. Ray-Bans have always made a statement about the bold and unique individuals who wear them. Now, the aviator model is enriched with premium details and skilfully handcrafted with genuine leather.
Road Spirit: The Aviator gets a creative dress with the new Road Spirit. The details around the shapes confer a younger look to this evergreen model for the people that live on the road.
All pics & info via freshnessmag